News > France


Tricked into buying 'Brigitte Macron's anti-wrinkle cream'

The Local, May 9

Crooks have managed to convince some consumers that the 65-year-old First Lady Brigitte Macron is the face of an anti-wrinkle cream and the boss of a cosmetics company.

The website of the brand "Beauty and Truth" has used the face of the Brigitte Macron to encourage consumers into buying an anti-wrinkle cream.

The truth is, the 65-year-old wife of President Emmanuel Macron has nothing to do with the cream. But that didn't stop scores of people being conned into buying it, presumably convinced that if it works for Brigitte it will work for them too.

According to Le Parisien newspaper the online scam began with articles about the cream on fake news websites. The articles told the story of "the success of the first lady's cosmetics company" and how she used an "anti-wrinkle cream that would change the skin care industry".

There were also adverts featuring the company's anti-wrinkle cream.

One victim of the scam said: "The article said Mrs Macron was associated with the company and that Mrs Obama and Carla Bruni were good clients. I thought it was serious."

The victim signed up to what she thought was a €4 trial but soon realised she had signed up to a subscription that would cost her €88.

After being alerted to the scam, lawyers for the first lady intervened to have the fake adverts and articles removed.

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